TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MEGA-MARKETING [1 record]

Record 1 2001-04-19

English

Subject field(s)
  • Marketing
DEF

Strategic coordination of economic, psychological, political and public relations factors for the purpose of achieving cooperation between a large number of allies and entering or operating in a particular market.

OBS

megamarketing: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Commercialisation
DEF

Application de principes économiques, psychologiques, politiques et de relations publiques faites dans le but de gagner la coopération, sinon la compréhension de certains groupes de façon à pénétrer dans un marché donné ou à travailler avec succès au sein de ce marché.

Spanish

Campo(s) temático(s)
  • Comercialización
DEF

Coordinación estratégica de aspectos económicos, psicológicos, políticos y de relaciones públicas, con objeto de conseguir la cooperación del mayor número de aliados para entrar u operar en un mercado determinado.

OBS

megamercadología: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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