TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MICROSEGMENTATION [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2010-10-18

English

Subject field(s)
  • Merchandising Techniques
  • General Scientific and Technical Vocabulary
DEF

A strategy employed in industrial marketing in which market potential for products or services is established by gathering information about the characteristics of potential customers, often through the personal experiences of salespeople.

French

Domaine(s)
  • Techniques marchandes
  • Vocabulaire technique et scientifique général
CONT

La micro-segmentation divisant le marché selon les caractéristiques plus qualitatives des acheteurs.

Spanish

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