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MICROTARGETING [1 record]

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Record 1 2024-01-17

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
CONT

Microtargeting is a marketing strategy that uses people's data — about what they like, who they're connected to, what their demographics are, what they've purchased, and more — to segment them into small groups for content targeting.

Key term(s)
  • micro targeting

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
CONT

Le microciblage est une tactique de marketing reconnue qui personnalise les campagnes publicitaires pour chaque client à partir d'une collecte de données démographiques, géographiques et psychographiques prédisant les habitudes d'achat, ainsi que les valeurs et les intérêts des individus. [Il s'agit aussi d']une technique très répandue dans les campagnes électorales [...]

Key term(s)
  • micro-ciblage

Spanish

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