TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MOTIVATION SURVEY [1 record]

Record 1 2001-04-19

English

Subject field(s)
  • Marketing Research
  • Motivation and Advertising Psychology
  • Advertising Agencies and Services
DEF

Research designed to discover why psychological or social factors motivate people to buy various products, so that advertising and sales techniques can be made more effective.

French

Domaine(s)
  • Étude du marché
  • Motivation et psychologie de la publicité
  • Agences et services de publicité
DEF

Étude des mobiles conscients ou non du comportement d'une population définie.

OBS

Terme connexe : étude sur les motivations du consommateur.

Spanish

Campo(s) temático(s)
  • Estudio del mercado
  • Motivación y psicología de la publicidad
  • Agencias y servicios de publicidad
DEF

[Estudio] que pretende descubrir el porqué del comportamiento de la gente, especialmente de los consumidores; de modo que resulte explicable su elección de determinados productos y servicios, y la forma en que se dejan influir por ciertos hábitos de compra y por los estímulos que operan en el entorno.

OBS

estudio de motivación: término extraído del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: