TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

NATIVE ADVERTISING [1 record]

Record 1 2022-10-28

English

Subject field(s)
  • Advertising Techniques
DEF

Advertising that matches the form and function of the platform on which it appears.

French

Domaine(s)
  • Techniques publicitaires
DEF

Publicité qui s'apparente par la forme et la fonction à la plateforme sur laquelle elle apparaît.

Spanish

Campo(s) temático(s)
  • Técnicas publicitarias
DEF

Forma de publicidad en medios pagados que se adapta en forma y funcionalidad al entorno en el que aparece.

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