TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

NEGATIVE APPEAL [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2010-10-18

English

Subject field(s)
  • Advertising Techniques
CONT

[Negative appels] consist of an attempt to raise the tension level to a point where it can be defused by the answer offered by an advertisement.

OBS

In advertisements for insurance, the consequences of the non-acceptance of the product are stressed.

French

Domaine(s)
  • Techniques publicitaires
CONT

[Les incitations négatives] consistent à essayer d'élever le niveau de tension à un point où la tension puisse être désamorcée par la réponse proposée par la publicité.

OBS

L'exemple type est celui de l'assurance, pour laquelle on insiste sur les conséquences de la non-acceptation du produit.

Spanish

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