TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

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Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • Marketing Research
  • Trade
  • Laws of the Market (Economy)
DEF

A state in which all or more of the important segments of the potential market dislike the product and in fact might conceivably pay a price to avoid it.

French

Domaine(s)
  • Étude du marché
  • Commerce
  • Lois du marché (Économie)
DEF

Il s'agit du cas où le marché potentiel (en totalité ou en partie) éprouve des sentiments fortement négatifs vis-à-vis du produit (par exemple, les végétariens vis-à-vis de la viande).

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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