TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

NEWSPAPER AUDIENCE DATABANK INC [1 record]

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Record 1 2018-12-12

English

Subject field(s)
  • National Bodies and Committees (Canadian)
  • Advertising
  • The Press (News and Journalism)
OBS

Newspaper Audience Databank Inc. [operated] as a research arm of the Canadian daily newspaper industry. The company [designed] and [conducted] research in Canadian markets to provide marketing information for its members to assist in the buying and selling of newspaper advertising in Canada. ... The company was founded in 1986 and [was] based in Toronto, Canada.

OBS

NADbank and PMB [Print Measurement Bureau] merged in October [2014 to form Vividata].

French

Domaine(s)
  • Organismes et comités nationaux canadiens
  • Publicité
  • Presse écrite
OBS

NADbank et PMB (Print Measurement Bureau) ont jumelé leurs forces [en octobre 2014 et sont] devenus Vividata.

Spanish

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