TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

NOTIONAL MARKET [1 record]

Record 1 2001-05-03

English

Subject field(s)
  • Marketing
  • Marketing Research
DEF

Theoretical demand for a good or service, in other words, people with a particular need that can be satisfied by a good or service regardless of whether or not they possess the necessary resources (potential market) or are real consumers (natural market).

OBS

theoretical market: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

Key term(s)
  • notional market

French

Domaine(s)
  • Commercialisation
  • Étude du marché
DEF

Demande théorique d'un bien ou d'un service, c'est-à-dire des personnes qui ont un besoin qui peut être satisfait par ce bien ou service, indépendamment d'avoir les ressources (marché potentiel) ou d'être des consommateurs réels (marché actuel).

OBS

marché théorique : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Comercialización
  • Estudio del mercado
DEF

Demanda teórica de un bien o servicio, es decir, personas que tienen una necesidad que puede ser satisfecha por ese bien o servicio, independientemente de tener los recursos (mercado potencial) o de ser consumidores reales (mercado actual).

OBS

mercado teórico: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: