TERMIUM Plus®

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NOVELTY VALUE [1 record]

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Record 1 1980-07-21

English

Subject field(s)
  • Marketing
OBS

But research cannot take the place of a test market when trying to assess the frequency of purchase, novelty value, and extent to which the new product will substitute for sales of existing company products.

French

Domaine(s)
  • Commercialisation
OBS

Mais elle [la recherche] ne peut, comme le test de marché, permettre d'anticiper la fréquence d'achat, d'évaluer l'attrait de la nouveauté ou de prévoir jusqu'à quel point le nouveau produit se substituera aux produits existants de la société.

Spanish

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