TERMIUM Plus®

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OINKS [1 record]

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Record 1 1998-08-11

English

Subject field(s)
  • General Vocabulary
  • Economic and Industrial Sociology
  • Marketing
CONT

In the 1980s cable has penetrated urban areas with more upscale viewers like DINK (double income, no kids), OINKS (one income, no kids) and the standard-issue Yuppie. "The latecomers (to cable) are young and urban, and that is giving the networks a bit of a jolt", concedes Jaffe.

French

Domaine(s)
  • Vocabulaire général
  • Sociologie économique et industrielle
  • Commercialisation

Spanish

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