TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

OPPORTUNITY SEE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2002-10-15

English

Subject field(s)
  • Advertising
CONT

Opportunities To See (OTS)/Hear (OTH). OTS is the theoretical concept behind an impact - i.e. "in the room with the TV set on" therefore making the assumption that an advertisement was seen if it was shown. During a campaign some people will see and advertisement once, some twice, some three times etc. The average number of times that the campaign was seen, by those who saw at least one of the advertisements is often known as Average OTS.

CONT

Opportunities to see the advertisements in a campaign.

French

Domaine(s)
  • Publicité
DEF

Nombre de rencontres théoriques d'un individu d'une cible donnée avec un message publicitaire.

OBS

Dans les milieux professionnels, c'est l'abréviation qui est le plus souvent employée.

OBS

ancien terme normalisé par l'arrêté du 10 octobre 1985 (Journal officiel du 13 novembre 1985).

Spanish

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