TERMIUM Plus®

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PARALLEL EXPORTS [1 record]

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Record 1 2002-10-07

English

Subject field(s)
  • Foreign Trade
DEF

Sales which exploit differences in companies' prices between EEC (European Economic Community) countries.

French

Domaine(s)
  • Commerce extérieur
CONT

Les marques sont également confrontées à un autre danger, qui met en péril leur positionnement, puisque des produits, cette fois authentiques, peuvent être trouvés à des prix défiant toute concurrence, hors du circuit de distribution officiel. Il s'agit des exportations parallèles qui peuvent venir ruiner la stratégie commerciale d'une marque dans un pays si celle-ci ne se protège pas de manière adéquate.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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