TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PARTISAN ADVERTISING [1 record]

Record 1 2019-12-16

English

Subject field(s)
  • Advertising
  • Electoral Systems and Political Parties
CONT

Partisan advertising (term used in the pre-election period) or election advertising (term used in the election period) is advertising that promotes or opposes a political actor, including a party or a candidate.

French

Domaine(s)
  • Publicité
  • Systèmes électoraux et partis politiques
CONT

La publicité partisane (terme utilisé pendant la période préélectorale) ou la publicité électorale (terme utilisé pendant la période électorale) est une publicité qui vise à favoriser ou à contrecarrer un acteur politique, y compris un parti ou un candidat.

Spanish

Campo(s) temático(s)
  • Publicidad
  • Sistemas electorales y partidos políticos
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