TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PENETRATION PRICE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • Pricing Theory
  • Market Prices
DEF

A low price that is based on a desire to achieve high sales in volume. To penetrate the market from the firm's standpoint is to get a substantial percentage share of all units sold.

French

Domaine(s)
  • Théorie des prix
  • Prix (Commercialisation)
OBS

Dès le début, un bas prix est pratiqué pour atteindre la plus grande part de marché possible. Cette politique sera également choisie lorsque le produit aura atteint sa phase de saturation.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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