TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PERCENTAGE-OF-SALES PROMOTIONAL APPROPRIATION [1 record]

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Alphabetical list of terms

Record 1 1988-09-26

English

Subject field(s)
  • Marketing Research
DEF

A method of determining the promotional appropriation. The amount is set as a certain percentage of past or forecasted future sales.

French

Domaine(s)
  • Étude du marché
OBS

L'établissement du budget promotionnel total [...] L'approche la plus courante est d'établir le budget à partir d'un pourcentage des ventes soit des ventes de l'année en cours ou de celles projetées pour l'année prochaine.

Spanish

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