TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PERMANENT MEDIA [1 record]

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Record 1 1993-05-12

English

Subject field(s)
  • Communication (Public Relations)
  • Communication and Information Management
CONT

The different applications of corporate identity range from the "permanent media" (stationery, signage, vehicle markings, personnel identification) to the "transitory media" (all types of printed material, advertising, audio-visuals, expositions).

French

Domaine(s)
  • Communications (Relations publiques)
  • Gestion des communications et de l'information
CONT

Les différentes applications de l'image de marque vont des «supports permanents» (articles de papeterie, signalisation, marquage des véhicules, identification du personnel) aux «supports transitoires» (tous les genres de documents, de publicité, de documents audio-visuels, d'exposition).

OBS

Terme tiré du Manuel du Conseil du Trésor/Communications.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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