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The Government of Canada’s terminology and linguistic data bank.
PINK WASHING [1 record]
Record 1 - internal organization data 2012-02-15
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Cancers and Oncology
Record 1, Main entry term, English
- pinkwashing
1, record 1, English, pinkwashing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A misleading practice used by companies who are willing to show their commitment in the fight against breast cancer to improve their public image. 2, record 1, English, - pinkwashing
Record number: 1, Textual support number: 1 OBS
Companies involved in pinkwashing might market products that contain carcinogenic ingredients while promoting the fight against breast cancer. Also, their financial contribution to the fight seems minor in regard to the profits made by selling products with the pink ribbon, which is the symbol of the fight against breast cancer. 2, record 1, English, - pinkwashing
Record 1, Key term(s)
- pink washing
- pink-washing
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Cancers et oncologie
Record 1, Main entry term, French
- maquillage en rose
1, record 1, French, maquillage%20en%20rose
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Pratique douteuse adoptée par des entreprises désireuses de présenter leur engagement dans la lutte contre le cancer du sein de façon à améliorer leur image publique. 1, record 1, French, - maquillage%20en%20rose
Record number: 1, Textual support number: 1 OBS
Les entreprises pratiquant le maquillage en rose mettent en marché des produits pouvant contenir des ingrédients cancérigènes tout en prônant la lutte contre le cancer du sein. Leur contribution financière à cette lutte semble être faible face aux profits réalisés par la vente de produits portant le ruban rose, symbole de la lutte au cancer du sein. 1, record 1, French, - maquillage%20en%20rose
Record number: 1, Textual support number: 2 OBS
maquillage en rose : terme retenu dans le cadre d'un atelier de création lexicale à la Direction de la normalisation terminologique. 1, record 1, French, - maquillage%20en%20rose
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas publicitarias
- Tipos de cáncer y oncología
Record 1, Main entry term, Spanish
- tergiversación en rosa
1, record 1, Spanish, tergiversaci%C3%B3n%20en%20rosa
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Práctica a veces engañosa adoptada por empresas en el marco de la lucha contra el cáncer de mama con la intención de obtener ganancias vendiendo productos de color rosa. 2, record 1, Spanish, - tergiversaci%C3%B3n%20en%20rosa
Record number: 1, Textual support number: 1 OBS
Este tipo de práctica puede incluir la venta de productos que en realidad son cancerígenos o contribuir de manera muy módica a la lucha contra el cáncer de mama. 2, record 1, Spanish, - tergiversaci%C3%B3n%20en%20rosa
Record number: 1, Textual support number: 2 OBS
El color rosa y el lazo de ese color son el símbolo de la lucha contra el cáncer de mama. 2, record 1, Spanish, - tergiversaci%C3%B3n%20en%20rosa
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