TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PLATFORMING [2 records]

Record 1 2007-03-27

English

Subject field(s)
  • Petroleum Reforming
DEF

Catalytic reforming process where the catalyst contains platinum and/or other noble metals. [Definition standardized by ISO.]

OBS

platforming: term standardized by ISO.

French

Domaine(s)
  • Reformage du pétrole
DEF

Procédé de reformage catalytique dans lequel le catalyseur contient du platine et/ou d'autres métaux nobles. [Définition normalisée par l'ISO.]

DEF

Procédé de reformage en lit fixe, utilisant un catalyseur au platine.

OBS

«Platforming» est formé par la contraction de «platinum» et de «reforming».

OBS

platforming : terme normalisé par l'ISO.

Spanish

Save record 1

Record 2 2004-03-22

English

Subject field(s)
  • Marketing
  • Cinematography
DEF

Releasing a film in an increasing number of theaters week after week in an attempt to build word-of-mouth.

OBS

The Dictionary of New Media is available at: <a href="http://hepdigital.com/" title="http://hepdigital.com">http://hepdigital.com</a>.

French

Domaine(s)
  • Commercialisation
  • Cinématographie
DEF

[...] stratégie de programmation en salle consistant à présenter un film dans un premier temps dans quelques villes seulement afin de laisser se constituer le bouche à oreille et à attendre que les médias le remarquent avant de lancer dans un second temps une exploitation plus importante.

Spanish

Save record 2

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