TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
POST-TESTING [2 records]
Record 1 - internal organization data 2006-05-03
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- Advertising Media
Record 1, Main entry term, English
- post-testing
1, record 1, English, post%2Dtesting
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- posttesting 2, record 1, English, posttesting
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Research conducted on consumer's responses to actual advertising messages they have seen or heard. 3, record 1, English, - post%2Dtesting
Record number: 1, Textual support number: 1 OBS
Pretesting and posttesting are popular terms to distinguish between testing done prior to publication or broadcast and testing done afterwards. 2, record 1, English, - post%2Dtesting
Record 1, Key term(s)
- post testing
- posttesting
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Supports publicitaires
Record 1, Main entry term, French
- post-testing
1, record 1, French, post%2Dtesting
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Action d'effectuer un post-test pour évaluer un message, une campagne a posteriori, c'est à dire après diffusion. 2, record 1, French, - post%2Dtesting
Record number: 1, Textual support number: 1 OBS
post-test : Test effectué après la diffusion d'un message, d'une campagne. 2, record 1, French, - post%2Dtesting
Record 1, Key term(s)
- post testing
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1995-11-02
Record 2, English
Record 2, Subject field(s)
- Surveys (Public Relations)
- Motivation and Advertising Psychology
- Advertising
Record 2, Main entry term, English
- post-testing
1, record 2, English, post%2Dtesting
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
- post-appearance test 2, record 2, English, post%2Dappearance%20test
- post-test 2, record 2, English, post%2Dtest
Record 2, Textual support, English
Record 2, French
Record 2, Domaine(s)
- Enquêtes et sondages (Relations publiques)
- Motivation et psychologie de la publicité
- Publicité
Record 2, Main entry term, French
- post-test
1, record 2, French, post%2Dtest
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
post-test : Évaluation ou mesure des effets d'un message publicitaire après sa diffusion. 2, record 2, French, - post%2Dtest
Record 2, Spanish
Record 2, Textual support, Spanish
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