TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

POSTTESTING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2006-05-03

English

Subject field(s)
  • Marketing Research
  • Advertising Media
DEF

Research conducted on consumer's responses to actual advertising messages they have seen or heard.

OBS

Pretesting and posttesting are popular terms to distinguish between testing done prior to publication or broadcast and testing done afterwards.

Key term(s)
  • post testing
  • posttesting

French

Domaine(s)
  • Étude du marché
  • Supports publicitaires
DEF

Action d'effectuer un post-test pour évaluer un message, une campagne a posteriori, c'est à dire après diffusion.

OBS

post-test : Test effectué après la diffusion d'un message, d'une campagne.

Key term(s)
  • post testing

Spanish

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