TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PREDICTIVE BEHAVIOURAL TARGETING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2024-03-27

English

Subject field(s)
  • Marketing
  • Artificial Intelligence
CONT

Predictive behavioural targeting: This method uses machine learning and AI [artificial intelligence] algorithms to analyze a user's past behavior and predict their future interests and actions. Advertisers use this data to present content or ads that are likely to resonate with the user, even if they haven't explicitly shown interest in a particular topic.

Key term(s)
  • predictive behavioral targeting

French

Domaine(s)
  • Commercialisation
  • Intelligence artificielle

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: