TERMIUM Plus®

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PREMACK PRINCIPLE [1 record]

Record 1 2011-05-19

English

Subject field(s)
  • Human Behaviour
DEF

A principle stating that, given two responses which differ in the probability of occurrence, the less probable can be reinforced by using the more probable as a reward.

CONT

The Premack Principle states that if behavior A is more likely to occur than behavior B, then behavior B may be increased by making the performance of behavior A contingent on the performance of B. If watching television has a high likelihood of occurrence (behavior A), it may be made contingent on finishing a report (behavior B) that has a low likelihood of occurrence. This results in the increased performance of behavior B, finishing reports. The Premack Principle is employed whenever there is difficulty in identifying a reinforcer. In applying this principle, there is always a potential reinforcer.

French

Domaine(s)
  • Comportement humain
CONT

[...] le principe de Premack stipule que les réponses à haute probabilité, qui sont les réponses les plus fréquemment émises (et présumément préférées), peuvent servir à renforcer celles à basse probabilité, qui sont moins émises.

Spanish

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