TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PREMIUMIZATION [1 record]

Record 1 2022-10-28

English

Subject field(s)
  • Merchandising Techniques
DEF

The action or process of attempting to make a brand or product appeal to consumers by emphasizing its superior quality and exclusivity.

CONT

Differentiation and premiumization are driving growth in Canada's pet food market. The development of enhanced pet food products is creating greater segmentation with factors such as age, breed and health maintenance as the focus in this market.

French

Domaine(s)
  • Techniques marchandes
CONT

La différenciation et la sophistication stimulent la croissance du marché canadien des aliments pour animaux de compagnie. Le développement de produits alimentaires améliorés accroît la segmentation du marché, les consommateurs accordent maintenant de l'importance à certains facteurs comme l'âge, la race et le maintien de la santé de leurs bêtes.

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
CONT

La llamada "premiumización" es una tendencia global que refleja la creciente demanda de productos de la más alta calidad que brinden a los consumidores experiencias únicas y diferenciadas.

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: