TERMIUM Plus®

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PRESUMER [1 record]

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Record 1 2014-04-11

English

Subject field(s)
  • Economic and Industrial Sociology
  • The Product (Marketing)
CONT

In today’s expectation economy, consumers want the best, they want it now and first, and they want real, human connection, too. In fact, they demand all that. Thanks to crowdsourcing platforms and new manufacturing technologies that are finally tipping into the mainstream (and a cult of entrepreneurialism at large), consumers are increasingly presumers; able to satisfy those demands through engagement with products and services pre-launch.

French

Domaine(s)
  • Sociologie économique et industrielle
  • Produit (Commercialisation)
CONT

Les préconsommateurs. Une nouvelle espèce de consommateurs est née [...] Il ne leur suffit plus de posséder un produit pour être heureux, il leur faut aussi participer à sa création et même son financement. Tout ça pour faire partie des élus qui le posséderont en premier.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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