TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRICE BRANDS [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1976-06-19

English

Subject field(s)
  • Finance
OBS

Q. But the term "price brand", what does that mean? A. It means that it is not supported by national advertising. It is a brand which you are really trying to promote on the basis of just merchandising in the store, and trying to get the consumer to accept it. And it carries less price; there is no doubt about that."

French

Domaine(s)
  • Finances
OBS

(report Meat packing industry 1961 en anglais p. 178) to cut price - réduire les prix

Spanish

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