TERMIUM Plus®

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PRINT MEASUREMENT BUREAU [1 record]

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Record 1 2018-12-12

English

Subject field(s)
  • National Bodies and Committees (Canadian)
  • The Press (News and Journalism)
OBS

Print Measurement Bureau (PMB) [was] a non-profit Canadian company that [specialized] in gathering statistics about print media readership. PMB [conducted] surveys to assess the level of readership for many magazines sold in Canada, and also [conducted] industry-specific surveys such as for medical profession publications.

OBS

PMB and NADbank [Newspaper Audience Databank] amalgamated in October [2014], launching a new organization named Vividata.

French

Domaine(s)
  • Organismes et comités nationaux canadiens
  • Presse écrite
OBS

NADbank [Newspaper Audience Databank] et PMB (Print Measurement Bureau) ont jumelé leurs forces [en octobre 2014 et sont] devenus Vividata.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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