TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRIVATE-LABEL PACKAGE [1 record]

Record 1 1993-07-14

English

Subject field(s)
  • Labelling (Packaging)
  • Marketing
DEF

A package submitted to private label packaging.

OBS

private label packaging: The packaging of a product with a label (such as a store brand) unique to a retailer, as distinguished from one sponsored by a national brand marketer.

French

Domaine(s)
  • Étiquetage (Emballages)
  • Commercialisation
DEF

Emballage d'un produit possédant une marque de commerce (telle une marque-maison) exclusive à un détaillant, contrairement à un produit mis sur le marché par un fabricant de marque nationale.

Spanish

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