TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRODUCT ADAPTATION [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 2022-05-18

English

Subject field(s)
  • Merchandising Techniques
  • The Product (Marketing)
CONT

Product adaptation is the process of changing a product to meet the needs of customers in a market other than the one in which it is made. This can be an important part of a company’s strategy for selling in a foreign country.

French

Domaine(s)
  • Techniques marchandes
  • Produit (Commercialisation)
OBS

L'adaptation de produit correspond au processus où un produit est changé pour répondre aux besoins des clients dans un marché autre que celui dans lequel on le fabrique. L'adaptation peut constituer une part importante de la stratégie d'une entreprise qui souhaite vendre ses produits dans un pays étranger.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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