TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRODUCT ORGANIZATION [1 record]

Record 1 1993-02-02

English

Subject field(s)
  • Marketing
  • Production Management
DEF

An organization that is a form of bureaucracy, with the same general characteristics as the functional bureaucracy, but with divisions assigned to the production of specific products.

French

Domaine(s)
  • Commercialisation
  • Gestion de la production
DEF

Organisation dont chaque division correspond à un produit ou un service.

CONT

Elle est répandue dans les entreprises commercialisant des produits de grande consommation. Chaque chef de produit est responsable pour un ou plusieurs produits. Avec l'aide des départements fonctionnels (publicité et promotion, ventes, études de marché), il décide de la stratégie à suivre pour ses produits.

Spanish

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