TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRODUCT TEST [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2017-02-23

English

Subject field(s)
  • Marketing Research
CONT

To determine consumer acceptance of products whose concepts survive concept testing, tests of products themselves should be conducted ... Product tests are used to assure proper product performance ...

Key term(s)
  • test of product

French

Domaine(s)
  • Étude du marché
DEF

Test mené auprès d'un petit échantillon de consommateurs pour déterminer le niveau d'acceptabilité du produit et la manière dont il remplit sa fonction.

CONT

Les principales étapes des études de marché actives sont : les tests de concepts (faits sur concepts et spécifications), les tests de produits (faits sur maquettes et prototypes), les tests de marché (faits sur modèles de présérie).

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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