TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRODUCT-POLICY MATTER [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2013-09-06

English

Subject field(s)
  • The Product (Marketing)

French

Domaine(s)
  • Produit (Commercialisation)
DEF

Stratégie destinée à mettre en application la politique de l'entreprise quant au choix du produit à fabriquer et de ses constituants (prix, qualité, usage, etc.).

CONT

La stratégie-produit doit nous permettre d'accentuer la modification du comportement du fumeur, ou de diminuer les effets nocifs de la cigarette sur la santé de l'individu.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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