TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PROSPECT NURTURING [1 record]

Record 1 2019-11-25

English

Subject field(s)
  • Merchandising Techniques
  • Management Operations (General)
DEF

A sustained relationship with the influencers and decision-makers in a potential customer, through which relevant and valuable insight is delivered through integrated channels in a coordinated process, in exchange for increasing intimacy and influence.

OBS

It creates automated, ongoing communication with [the] potential buyer throughout the sales cycle and beyond—maximizing results and revenue for [the] organization.

French

Domaine(s)
  • Techniques marchandes
  • Opérations de la gestion (Généralités)
CONT

Les outils avancés de flux de travaux permettent aux organisations de créer des flux d'acheminement et de fidélisation de clients potentiels plus intelligents, en capitalisant de manière plus efficace sur l'intérêt que manifestent les clients, à la fois nouveaux et existants.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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