TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PROSPECTIVE CUSTOMER [1 record]

Record 1 2008-06-02

English

Subject field(s)
  • Marketing Research
  • Sales (Marketing)
DEF

A potential buyer or customer.

CONT

[He] called on ten prospects but failed to make a sale.

French

Domaine(s)
  • Étude du marché
  • Vente
DEF

Client auquel l'entreprise prévoit vendre des marchandises ou des produits ou rendre des services si ses efforts de prospection aboutissent à des résultats concrets.

OBS

On trouve parfois l'anglicisme prospect, ainsi que le substantif prospecté.

Spanish

Campo(s) temático(s)
  • Estudio del mercado
  • Ventas (Comercialización)
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