TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
PUBLICITY-MAN [1 record]
Record 1 - internal organization data 2014-09-17
Record 1, English
Record 1, Subject field(s)
- Occupation Names (General)
- Cinematography
Record 1, Main entry term, English
- unit publicist
1, record 1, English, unit%20publicist
correct
Record 1, Abbreviations, English
- UP 2, record 1, English, UP
correct
Record 1, Synonyms, English
- publicity-man 3, record 1, English, publicity%2Dman
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Unit publicists (UPs) provide a vital conduit between producers, cast, crew and the media during film shoots. By generating publicity, they help sales agents to sell films and to create public interest. UPs work closely with producers, distributors and sales agents to plan all press strategy for film shoots, making sure that only the right amount of information is released at specific times, so that the press coverage is not jeopardized when the film is released. 2, record 1, English, - unit%20publicist
Record 1, French
Record 1, Domaine(s)
- Désignations des emplois (Généralités)
- Cinématographie
Record 1, Main entry term, French
- agent de publicité
1, record 1, French, agent%20de%20publicit%C3%A9
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- agente de publicité 2, record 1, French, agente%20de%20publicit%C3%A9
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Personne attachée à une compagnie cinématographique ou à un studio et chargée de mettre en valeur des productions et des vedettes par les moyens publicitaires. 3, record 1, French, - agent%20de%20publicit%C3%A9
Record number: 1, Textual support number: 1 CONT
À mesure que le film prend forme, l'agent de publicité informe la presse de ses progrès par des communiqués, des échos, des photographies, des informations vraies ou fausses. Il suggère aux journalistes des reportages au studio et pendant le tournage en extérieur. 4, record 1, French, - agent%20de%20publicit%C3%A9
Record number: 1, Textual support number: 1 OBS
Il ne faut pas employer dans ce sens le terme «publiciste». En effet, ce dernier est soit un juriste spécialiste dans le droit public, soit, par extension, celui qui publie sur des matières de droit public. 5, record 1, French, - agent%20de%20publicit%C3%A9
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Nombramiento de cargos (Generalidades)
- Cinematografía
Record 1, Main entry term, Spanish
- agente de prensa
1, record 1, Spanish, agente%20de%20prensa
correct, common gender
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- publicista 2, record 1, Spanish, publicista
avoid, calque, common gender
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 CONT
El agente de prensa [es representado por] personas o empresas tan importantes en la gestión [de distribución de un cortometraje] que incluso van incluidos tanto en los créditos finales del film, como en los créditos del afiche. Hoy en día un productor ejecutivo debe pensar en quien será el encargado de promover y comunicar la película en el mercado local y en los mercados internacionales. 3, record 1, Spanish, - agente%20de%20prensa
Record number: 1, Textual support number: 1 OBS
La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que el término inglés "publicist" no equivale en español a "publicista", sino a "agente de prensa". En español, "publicista" significa "persona que escribe para el público, generalmente de varias materias" o "persona que se dedica a la publicidad'. 2, record 1, Spanish, - agente%20de%20prensa
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