TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

RE-LAUNCHING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-05-10

English

Subject field(s)
  • Advertising
  • The Product (Marketing)
DEF

Campaign to give a new impulse to an activity (for example, in a regional economy, to a brand, to an advertising message, etc.).

OBS

It is not appropriate to talk of a new launch as the changes involved are changes in image or are superficial.

OBS

re-launching: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

Key term(s)
  • relaunching

French

Domaine(s)
  • Publicité
  • Produit (Commercialisation)
DEF

Campagne destinée à donner un nouvel essor à une activité (par exemple, l'économie d'une région, une marque, un message publicitaire, etc.).

OBS

On ne peut pas parler d'un nouveau lancement puisque les modifications apportées concernent soit l'image du produit ou encore des caractéristiques superficielles.

OBS

relancement : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Publicidad
  • Producto (Comercialización)
DEF

Campaña para dar un nuevo impulso a una actividad (por ejemplo, economía de una región, marca, mensaje publicitario, etc.).

OBS

Va acompañada de mejoras superficiales o de imagen, por lo que no cabe hablar de lanzamiento de algo nuevo.

OBS

relanzamiento: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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