TERMIUM Plus®

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REAL-TIME MARKETING [1 record]

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Record 1 2017-08-29

English

Subject field(s)
  • Merchandising Techniques
CONT

Real-time marketing involved using data reported instantaneously so marketers can make decisions based on information on what's happening in that moment. Instead of creating a marketing plan in advance and executing it according to a fixed schedule, real-time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers.

French

Domaine(s)
  • Techniques marchandes
CONT

Le marketing en temps réel est personnalisé, dynamique et interactif. Il est aussi davantage centré sur le client que le produit. Il est continu en ce sens qu'il est alimenté 7 jours sur 7 et 24 heures sur 24.

Spanish

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