TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
REFERRAL MARKETING [1 record]
Record 1 - internal organization data 2018-07-27
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Collaborative and Social Communications
Record 1, Main entry term, English
- referral marketing
1, record 1, English, referral%20marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Simply put, referral marketing is spreading the word about a product or service through a business' existing customers, rather than traditional advertising. ... Referral marketing produces the same effect [as word-of-mouth marketing], but is initiated and directed by a business. There's usually some form of incentive or reward offered for customers to refer other people. 2, record 1, English, - referral%20marketing
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Communications collaboratives et sociales
Record 1, Main entry term, French
- marketing de recommandation
1, record 1, French, marketing%20de%20recommandation
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- marketing par référencement 2, record 1, French, marketing%20par%20r%C3%A9f%C3%A9rencement
masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Les entreprises se servent du marketing de recommandation pour encourager et orienter le bouche à oreille, aussi bien en ligne que hors ligne, et instaurer un climat de confiance dans leurs relations avec les clients et les prescripteurs. De cette manière, les entreprises peuvent acquérir de nouveaux clients et les clients existants, dont l'avis est demandé, se sentent pris au sérieux et plus fortement liés à l'entreprise. 3, record 1, French, - marketing%20de%20recommandation
Record number: 1, Textual support number: 1 OBS
marketing par référencement : terme tiré du mini-lexique «Cyberespace et droit» et reproduit avec l'autorisation du Centre de ressources en français juridique de l'Université de Saint-Boniface. 4, record 1, French, - marketing%20de%20recommandation
Record 1, Spanish
Record 1, Textual support, Spanish
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