TERMIUM Plus®

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REINTERMEDIATED [1 record]

Record 1 2006-01-26

English

Subject field(s)
  • Marketing
  • Trade
DEF

The increase in presence of an intermediary, such as a retailer, after a period of disintermediation.

CONT

Rayport thinks the Web is bringing about "re-intermediation", in which new online businesses perform at least some functions of traditional middlemen. (Business Week, February 9, 1998, p. ENT4).

Key term(s)
  • reintermediate
  • reintermediating
  • reintermediated

French

Domaine(s)
  • Commercialisation
  • Commerce

Spanish

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