TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

REPUTATION MANAGEMENT [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2014-05-16

English

Subject field(s)
  • Public Relations
  • Marketing
DEF

... the understanding or influencing of an individual's or business's reputation [accomplished by] monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems.

French

Domaine(s)
  • Relations publiques
  • Commercialisation
DEF

Processus par lequel une organisation ou une personne prend des décisions d’affaires et de communication afin de promouvoir sa mission et ses valeurs et d'influencer la perception des publics cibles.

Spanish

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