TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

RESTAURANT-BRANDED PRODUCT [1 record]

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Record 1 2005-11-24

English

Subject field(s)
  • Food Industries
  • Commercial Practice (Restaurants)
  • Trade
CONT

Restaurant-branded products have their advantages and their pitfalls, but make no mistake, there are numerous such products on grocery shelves.

OBS

"The brand name is pretty important," he says. "If Kraft puts the Taco Bell items out there, people are buying them because of the name. It's something they recognize, something they are currently consuming. "However, the brand should not be the sole consideration. Taste, he notes, cannot take a secondary position." (The product) has to taste like what the consumer would expect to find in the restaurant. That's where most (restaurant-branded products) fall down.

French

Domaine(s)
  • Industrie de l'alimentation
  • Exploitation commerciale (Restauration)
  • Commerce

Spanish

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