TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SATURATION SPOT CAMPAIGN [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1993-02-02

English

Subject field(s)
  • Advertising Techniques
DEF

Intense use of broadcast media in a market, such as 20 TV or 100 radio commercials a week over a single station.

French

Domaine(s)
  • Techniques publicitaires
DEF

Campagne de publicité qui repose sur la répétition fréquente d'une annonce-éclair au cours d'une durée déterminée.

Spanish

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