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Record 1 2004-09-15

English

Subject field(s)
  • Marketing
DEF

This describes a situation where the supply of a commodity is small and difficult to increase with the consequence that it will always command a high price. [Klein, Gerald. Dictionary of Banking. Pitman Publishing, 1995].

French

Domaine(s)
  • Commercialisation

Spanish

Campo(s) temático(s)
  • Comercialización
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