TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SCATTER MARKET [1 record]

Record 1 1992-08-10

English

Subject field(s)
  • Advertising Agencies and Services
  • Television Arts
  • Radio Arts

French

Domaine(s)
  • Agences et services de publicité
  • Télévision (Arts du spectacle)
  • Radio (Arts du spectacle)
DEF

Au début d'une saison de programmation, vente du temps d'antenne non acquis par les annonceurs nationaux.

CONT

Les recettes du marché secondaire ne pourraient suffire à financer la programmation hors pointe.

OBS

Terme entériné par le Comité de linguistique de Radio-Canada et le Secrétariat d'État du Canada (1991).

Spanish

Save record 1

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