TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
SEARCH ADVERTIZING [1 record]
Record 1 - internal organization data 2024-02-12
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Electronic Commerce
- Internet and Telematics
Record 1, Main entry term, English
- search engine advertising
1, record 1, English, search%20engine%20advertising
correct
Record 1, Abbreviations, English
- SEA 2, record 1, English, SEA
correct
Record 1, Synonyms, English
- search advertising 3, record 1, English, search%20advertising
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
SEA (search engine advertising) is a way of online advertising. Text advertisements are shown in and around search results. This enables advertisers to target a very specific and high quality audience. 4, record 1, English, - search%20engine%20advertising
Record 1, Key term(s)
- search engine advertizing
- search advertizing
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Commerce électronique
- Internet et télématique
Record 1, Main entry term, French
- référencement payant
1, record 1, French, r%C3%A9f%C3%A9rencement%20payant
correct, masculine noun
Record 1, Abbreviations, French
- RP 2, record 1, French, RP
correct, masculine noun
Record 1, Synonyms, French
- publicité liée aux recherches 3, record 1, French, publicit%C3%A9%20li%C3%A9e%20aux%20recherches
correct, feminine noun
- publicité liée aux moteurs de recherche 4, record 1, French, publicit%C3%A9%20li%C3%A9e%20aux%20moteurs%20de%20recherche
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
[…] le référencement payant permet d'assurer une meilleure visibilité du site Internet moyennant finance. En effet, il permet au titulaire d'un site web d'acheter à l'outil de recherche un mot clé. Lorsque l'internaute fera une recherche sur ce mot clé, le lien promotionnel apparaîtra dans les premiers résultats. 5, record 1, French, - r%C3%A9f%C3%A9rencement%20payant
Record number: 1, Textual support number: 1 OBS
référencement payant : désignation publiée au Journal officiel de la République française le 30 août 2022. 6, record 1, French, - r%C3%A9f%C3%A9rencement%20payant
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas publicitarias
- Comercio electrónico
- Internet y telemática
Record 1, Main entry term, Spanish
- publicidad en motores de búsqueda
1, record 1, Spanish, publicidad%20en%20motores%20de%20b%C3%BAsqueda
correct, feminine noun
Record 1, Abbreviations, Spanish
- SEA 1, record 1, Spanish, SEA
correct, feminine noun
Record 1, Synonyms, Spanish
- publicidad en buscadores 1, record 1, Spanish, publicidad%20en%20buscadores
correct, feminine noun
- SEA 1, record 1, Spanish, SEA
correct, feminine noun
- SEA 1, record 1, Spanish, SEA
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 CONT
El principio del funcionamiento de la publicidad en buscadores es bastante sencillo. Antes de publicar un anuncio en los buscadores más usados, se definen palabras clave que corresponden a los términos de búsqueda que usan los internautas para llegar a esta o a otras páginas de temática semejante y que son relevantes para la página anunciante. 2, record 1, Spanish, - publicidad%20en%20motores%20de%20b%C3%BAsqueda
Record number: 1, Textual support number: 1 OBS
SEA: por su sigla en inglés (search engine advertising). 3, record 1, Spanish, - publicidad%20en%20motores%20de%20b%C3%BAsqueda
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