TERMIUM Plus®

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SEGMENTATION VARIABLE [1 record]

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Record 1 2018-11-30

English

Subject field(s)
  • Marketing Research
  • The Product (Marketing)
  • Surveys (Public Relations)
CONT

A large number of variables can be used to segment a market ... They fall into four classes: geographic variables, demographic variables, psychographic variables, and buyer-behavior variables. Not all segmentation variables are appropriate.

French

Domaine(s)
  • Étude du marché
  • Produit (Commercialisation)
  • Enquêtes et sondages (Relations publiques)
CONT

Il est possible d'affiner l'analyse en recherchant des variables de segmentation de plus en plus précises et adaptées aux types de consommateurs jusqu'à obtenir une segmentation totale.

Spanish

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