TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SELECTIVE DEMAND [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1988-09-26

English

Subject field(s)
  • Marketing Research
DEF

The market demand for an individual brand of a product, in contrast to the primary demand for the broad product category.

French

Domaine(s)
  • Étude du marché
DEF

C'est la demande pour un produit ou un service qui tient compte de tel ou tel bien offert ou de la marque offerte. Ex. la demande pour les pneus Michelin ou le service offert par l'avocat "X".

Spanish

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