TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SELECTIVE DISTORTION [1 record]

Record 1 2001-05-16

English

Subject field(s)
  • Advertising
  • Motivation and Advertising Psychology
  • Merchandising Techniques
DEF

Process by which a consumer interprets an advertising message in a different way to another consumer, due to personal knowledge and previous experience.

OBS

selective distortion: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Publicité
  • Motivation et psychologie de la publicité
  • Techniques marchandes
DEF

Procédé par lequel un consommateur comprend le contenu d'un message publicitaire de façon différente d'un autre consommateur, en raison de son expérience ou de ses connaissances.

OBS

Définition extraite du CAPITAL Business Dictionary et reproduite avec l'autorisation de LID Editorial Empresarial.

Key term(s)
  • distorsion selective

Spanish

Campo(s) temático(s)
  • Publicidad
  • Motivación y psicología de la publicidad
  • Técnicas mercantiles
DEF

Proceso por el que un consumidor comprende o entiende el contenido de un mensaje publicitario de forma diferente a otro consumidor al ser filtrado por sus conocimientos y experiencias previos.

OBS

distorsión selectiva: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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