TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
SENSORY MARKETING [1 record]
Record 1 - internal organization data 2022-04-07
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
Record 1, Main entry term, English
- sensory marketing
1, record 1, English, sensory%20marketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
[A marketing technique] that [aims] to seduce the consumer by using his senses to influence his feelings and [behaviour.] 2, record 1, English, - sensory%20marketing
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
Record 1, Main entry term, French
- marketing sensoriel
1, record 1, French, marketing%20sensoriel
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- mercatique par stimulation sensorielle 2, record 1, French, mercatique%20par%20stimulation%20sensorielle
correct, feminine noun
- mercatique sensorielle 2, record 1, French, mercatique%20sensorielle
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Le marketing sensoriel est une manière d'engager, de solliciter les sens des consommateurs afin d'influencer leurs perceptions, jugements et comportements : audition (diffusion de musique d'ambiance, signature sonore sur mesure), vue (design de l'espace physique, affichage dynamique, architecture de l'espace, couleur), goût, toucher et olfaction (diffusion de senteurs d'ambiance, signature olfactive…). 1, record 1, French, - marketing%20sensoriel
Record number: 1, Textual support number: 1 OBS
mercatique par stimulation sensorielle; mercatique sensorielle : désignations publiés au Journal officiel de la République française le 28 juillet 2015. 3, record 1, French, - marketing%20sensoriel
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas mercantiles
Record 1, Main entry term, Spanish
- mercadeo sensorial
1, record 1, Spanish, mercadeo%20sensorial
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 CONT
El mercadeo sensorial despierta en el consumidor los cinco sentidos. Su definición es lógica e intuitiva. Así, este tipo de mercadeo busca establecer un vínculo emocional o sensorial con el cliente, de tal manera que se generen ventas o se vincule a la marca con determinados valores. 1, record 1, Spanish, - mercadeo%20sensorial
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