TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

SEX SEGMENTATION [1 record]

Record 1 2001-05-09

English

Subject field(s)
  • Marketing
  • The Product (Marketing)
  • Merchandising Techniques
DEF

Marketing strategy that consists in differentiating products according to the sex of the buyer or potential user, for example, disposable nappies for boys and girls.

OBS

sex segmentation: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Commercialisation
  • Produit (Commercialisation)
  • Techniques marchandes
DEF

Stratégie de mercatique qui consiste à différencier les produits d'après le sexe de l'acheteur ou consommateur, par exemple, des langes jetables pour filles et garçons.

OBS

segmentation par sexes : terme et définition extraits du CAPITAL Business Dictionary et reproduits par LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Comercialización
  • Producto (Comercialización)
  • Técnicas mercantiles
DEF

Estrategia de mercadología que consiste en la diferenciación de los productos según el sexo del comprador o del usuario potencial, por ejemplo, pañales desechables para niños y niñas.

OBS

segmentación por sexo: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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